3D technologies are able to transform intuition, or a conceptual project, into something tangible, immersive, and experiential.
I remember the first View Masters that arrived in the 50s, they mainly depicted great American landscapes: the Rocky Mountains, Niagara Falls, the skyscrapers of NYC. When I was young, those precise, engraved images always frightened me a little…
The idea of representing the first Archizoom projects today seems to me like the x-ray of our brains of that time, solid and disoriented images of a generation that imagined a different world and that was doing it with such precision and energy that only the 3D technologies can achieve today.
However; it is not about conjuring up an optical illusion to express the actual flat image, but rather to transform an icon into an illusion, enhancing its artificiality…
Andrea Branzi